Finding a good-fitting pair of jeans is a universal struggle. And when you're a woman with curves? It's a nearly impossible feat. Tired of dealing with this always-prevalent fashion issue, Khloé Kardashian and Emma Grede decided to join forces on a new line of jeans, Good American, in hopes of starting a body-positive denim revolution.
Ranging in size from 0 to 24, the new line hopes to empower and include women of all sizes and shapes. Featuring a contour waistband and curved stitching to accentuate your figure, Good American is aiming to offer up more flattering fits in the denim world. And who better to vouch for embracing curves than Khloé Kardashian herself?
Ahead of the brand's launch today, BAZAAR.com sat down with co-founders Khloé Kardashian and Emma Grede to learn more about the jeans.
Harper's BAZAAR: What inspired the two of you to start a line of jeans?
Khloé Kardashian: Emma and I created Good American because we wanted jeans that can fit real women—and we really feel like this has been lacking in the market. Our denim line will go from size 0 to size 24, but we don't consider this a plus-sized line—we consider this a line for the everyday woman. We believe in embracing a woman's curves and I feel like now so many people are breaking down these barriers of not only going to a size 6 or 8, which is considered "normal." I'm very proud of the message Emma and I are trying to get out into the world and we really hope that it transcends into making women feel empowered in their own skin and knowing that there's a line that's going to give you all these trends, you can still be fashion-forward and have everything that the "normal" girls have—and I hate to say that—without having to sacrifice anything else.